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Interactive · Immersive · Dubai, UAE

Interactive experiences, built to come alive in the real world.

Bcube creates brand activations, interactive installations, games, and immersive AR/VR projects. Our Dubai team builds in Unity 3D and Unreal Engine, integrates the technology around the experience, and supports delivery on site.

Share a rough brief. We reply within one working day.

From a live activation to a full immersive build.

One team across creative technology, software, real-time 3D, and hardware integration. We take projects from the first interaction through launch.

01 · Live audiences

Brand and event activations

Interactive games and installations for launches, exhibitions, roadshows, and retail. Build a moment people can take part in, with sensors, touch, leaderboards, and show hardware shaped around the venue.

Discuss an activation
02 · Immersive builds

Unity 3D and Unreal Engine development

Unity3D and Unreal Engine development for real-time 3D, games, AR, and VR on headsets, phones, and large displays. We choose the engine around the target platform, interaction, content pipeline, and performance requirements.

Discuss a Unity or Unreal project
03 · In the space

Interactive installations

Touch tables, kiosks, smart displays, and multi-screen experiences. We build the software and connect it to the displays, sensors, live data, and control systems the project needs.

Discuss an interactive installation

Built, installed, and used by real audiences.

Examples across retail, events, installations, and immersive showrooms. Some clients are identified by sector at their request.

Digital Shopping Kiosk Station

Developed a Digital Shopping Station for Sun & Sand Sports, managed by GMG, in collaboration with Spotnik Technologies. The interactive touchscreen experience enables customers to browse products, explore product details, compare options, and seamlessly continue their shopping journey on their mobile phone. The solution bridges the gap between in-store product discovery and digital commerce, creating a more engaging and convenient retail experience while allowing customers to complete their ordering directly from their own device. Key features Interactive touchscreen product catalogue; Product browsing and detailed product information; Product comparison; Mobile handoff for seamless ordering; QR-based customer interaction; Designed for high-traffic retail environments; Integration of physical retail with digital commerce

Retail technologyCloud inventory · Live data · Touch · Touch display

Smart Fitting Room

Sensors read what a shopper carries in. The mirror answers with sizes, colours and live stock, and a staff request goes out without anyone leaving the room.

Retail technologyCloud inventory · NFC · Touch display · Unity

Immersive Hybrid Meeting Experience

Designed and developed an interactive hybrid collaboration experience for a corporate conference environment, enabling both in-room and remote participants to engage with synchronized digital content. The solution combined a 4×3 video wall, dual 9:16 projection displays, and an iPad Pro control application to create an immersive, multi-screen presentation environment. Presenters could navigate interactive content from the iPad, with the experience dynamically reflected across the room’s displays while remote participants joined seamlessly through Webex. The system transformed a conventional conference room into an interactive digital environment, bridging physical and remote audiences through synchronized visuals, intuitive touch-based control, and immersive presentation content.

Interactive installationMulti-display sync · Unity · iOS · Webex · NodeJS · OBS

VR Car Showroom

A complete showroom inside a headset. Walk the floor, open doors, switch trim and paint, and see the result lit in real time.

Virtual RealityQuest · Real-time materials · Unreal Engine

Expert Hub

A wall-scale touch interface used to brief visitors on specialist units, synchronised across displays and updated by the team without a developer.

Interactive installationCMS · Multi-display sync · Touch · Unity

Interactive Globe

A touch-driven globe mapping a portfolio across continents, built so a host can pull up any market mid-conversation.

Interactive installationLive data · three.js · Touch table
See all projects →

The same team scopes it, builds it, and gets it ready to run.

01

Scope the experience

Audience, setting, interaction, hardware, content, integrations, budget, and launch date.

02

Build and integrate

Design, real-time 3D, software, and device integration work together in one team.

03

Rehearse and run

Test on the target hardware, prepare for the venue, and support delivery on site.

A few useful details.

Do you build in Unity 3D and Unreal Engine?

Yes. We use Unity and Unreal Engine for interactive installations, games, headset experiences, and real-time 3D. The right engine depends on the target hardware, performance needs, interaction, and how the experience will be operated.

Can you support an activation or installation on site?

Yes. We can scope software, device integration, testing on the target hardware, rehearsal, and on-site delivery as one project. The venue, live dates, equipment, and support plan are agreed during scoping.

What should we send to start a project enquiry?

A short description of the experience, who it is for, where it will run, any target devices or existing assets, and the launch date is enough to start. Include a budget range if you have one.

Have an activation or immersive project in mind?

Send the idea, audience, venue or device, and the date it needs to be ready. A rough brief is enough to start a useful conversation.

Start a project enquiry