Real-time 3D configurators, built in Dubai.
From its Dubai studio, Bcube builds custom 3D product configurators and real-time visualisers that run in a browser, on a tablet or in a sales room: kitchens and furniture, vehicles, rooms and whole developments. Buyers see the exact option they chose before it exists, and the configuration can flow into an enquiry form, a CRM or a manufacturer’s review.
What we build
Product configurators
Sizes, options, finishes and rules modelled from your catalogue, so customers can only build what you can make.
Space and room visualisers
Walk a room, a showroom or a development before it is built, with materials, lighting and displays that change live.
Digital twins and live data
Live data on a 3D model of a site, network or portfolio, explored by touch or in the browser.
3D asset pipelines
Optimised glTF and USDZ assets from your existing models and design files, so the same assets serve the web, AR and sales tools.
Delivered by the same team.
Work we have built and installed. Some clients are named by sector at their request.
Working demos in your browser.
Independent prototypes from our Lab, free to try with nothing to install. If one looks like the start of what you need, tell us.
Kitchen configurator
A kitchen you lay out, finish and explore in a browser, drawn photoreal as you change it. Built by Bcube to show what a manufacturer's or retailer's website could put in front of a customer, from a link.
- three.js
- WebGL 2
- WebXR
- Procedural geometry
Room studio
A photoreal boardroom you can walk through in a browser, with real-world lighting, a screen measured in nits and your own content playing on it. Built by Bcube to show what real-time 3D can do for a room before it exists.
- three.js
- WebGL 2
- WebXR
- WebAssembly
Scoped honestly, built in the open, supported after launch.
Scope
A short paid discovery: what it is, what it runs on, what it costs, and what could go wrong.
Build
Two-week increments with something you can open and use at the end of each one.
Run
On site for launch, then monitoring, updates and a handover your own team can pick up.
Questions we are asked most
Something else? Ask us directly and the team will reply within one working day.
What is a 3D product configurator?
An interactive 3D model of a product that a customer customises, choosing sizes, finishes, options and layouts and seeing the result instantly from any angle. A good configurator enforces the product’s real rules, so every configuration is one the business can actually make and quote.
Does a 3D configurator work on phones and in a browser?
Yes. Our configurators run in the browser on desktop, tablet and phone without an app or an account. Loading budgets and supported devices are agreed during scoping; the kitchen configurator in our Lab shows the approach.
Can it connect to our website, CRM or ordering process?
Yes. A configurator can sit inside your existing website and send the finished configuration to an enquiry form, a CRM or a quoting process. The integrations are defined during scoping around the systems you already use.
What do you need from us to build a configurator?
Your product range, dimensions, finishes and the rules for what can be combined, plus any existing 3D models, drawings or photography. Tell us who will use it, on which devices, where it needs to live, and your launch date.
Can we try a 3D configurator first?
Yes. The kitchen configurator and room studio in our Lab run in your browser with nothing to install. They are independent demos rather than client projects, and show what a version built around your own catalogue or space could do.