Augmented reality, built in Dubai.
Bcube designs and builds augmented reality experiences in Dubai: WebAR that opens from a QR code or a printed piece with no app to install, native AR apps for iOS and Android using ARKit and ARCore, and mixed reality that registers digital layers onto physical models. Design, 3D and engineering stay in one in-house team.
What we build
WebAR campaigns
Point a phone at a printed invitation, pack or poster and the scene opens in the browser. No app, no download, nothing to explain.
Native AR apps
Marker, plane and world-tracked AR in iOS and Android apps, for experiences that need more of the device or need to outlive a single campaign.
Mixed reality over models
Digital layers registered onto a physical scale model or product and driven from a tablet, for sales suites and visitor centres.
Product visualisation
Products shown at true scale and in context, from optimised glTF and USDZ assets that also serve your configurators and website.
Delivered by the same team.
Work we have built and installed. Some clients are named by sector at their request.
Scoped honestly, built in the open, supported after launch.
Scope
A short paid discovery: what it is, what it runs on, what it costs, and what could go wrong.
Build
Two-week increments with something you can open and use at the end of each one.
Run
On site for launch, then monitoring, updates and a handover your own team can pick up.
Questions we are asked most
Something else? Ask us directly and the team will reply within one working day.
What is the difference between WebAR and an AR app?
WebAR runs in the phone’s browser from a link or QR code, so there is nothing to install, which suits campaigns, invitations and packaging. A native AR app is installed from the App Store or Google Play and gets fuller access to the device, which suits experiences people return to or that need more advanced tracking.
Do people need to download an app to see AR?
Not for WebAR. A guest scans a code or opens a link and the experience starts in the browser. Our AR invitation for a private bank worked this way: a printed invitation that opened into an AR scene with no app and no instructions.
Which phones does AR work on?
Current iPhones and most recent Android phones support both WebAR and native AR, though tracking quality varies by device. We agree a supported device list during scoping and test on it before launch.
How much does an AR experience cost?
It depends on the 3D content, the tracking method, whether it is WebAR or a native app, and how long it has to stay live. We price after a short paid discovery that fixes the scope, so the quote matches what will actually be built.
Can AR be part of an event or activation?
Yes. AR works well for invitations, stands and printed material that open into something unexpected, and it can be paired with installations, screens and games as part of a wider activation.